Cloud computing: an advertisers dream?
Cloud computing is set to become the biggest user of Internet traffic over the next 10 years as more people...
View ArticleIs Facebook Developing VOIP Calling?
Reports are coming in from all over the web of a new feature appearing when visiting a friend’s page. Some...
View ArticleAn Innovative Approach to Social Media Promotion and Link Building
I recently came across a pretty cool marketing campaign that combined link building and social media promotion. Before I begin,...
View ArticleIn San Francisco? Order a cab with the Uber App!
The guys at Uber have created a cool app for your Iphone/Andoid. It allows you to order a cab to...
View ArticleThe Future of Mobile Computing?
Last month, René Woo-Ram Lee entered his design for a mobile computer to the Fujitsu Design Award 2011. His design, called...
View ArticleAdvertising on Google Plus
Google developed Plus for a whole host of reasons, but the project’s roots can be traced back to the fact...
View ArticleMulti-Channel Funnels in Analytics
Up until recently, it’s been fairly hard to tell which paths your customers take to reach a goal. However, hiding...
View ArticleWhen Facebook Advertising Goes Wrong
Whilst using Facebook, more often than not, I’ll be presented with a lot of forgettable, badly designed and totally unclickable...
View ArticleHow to Make Your PPC Advert Stand Out
If you are running a PPC campaign in an overcrowded market place, you can often find that your advert has...
View ArticleCould Google Make AdWords Interface Look Better?
I regularly work on a laptop and this is the screen I see when I login to one of my...
View ArticleHow to Improve Your Google Search Partners PPC Performance
The search partner’s network is often taken at face value; you either have it on or off. Sometimes it works,...
View ArticleHow to Use Beyonce’s Baby and Other Popular Trends to Set up Facebook Targeting
Blue Ivy Carter, the already famous daughter of superstars Jay-Z and Beyoncé is guaranteed to generate enough interest to spawn...
View ArticleGoogle Allows PPC Adverts to be Blocked.
If you click on a PPC advert and find the landing page not to your liking, on returning to the...
View ArticleHow to Use Dynamic Location Insertion in PPC Adverts
Google recently released a new feature for Adwords: the ability to dynamically insert a location into an advert. Instead of...
View ArticleUsing Bounce Rate in Adwords
Those people that have Adwords linked to Analytics Google might have noticed a new addition to the ‘Customise columns’ tab....
View Article6 Easy steps to optimising your brand’s Facebook page
Since the Facebook Timeline was introduced, many things that worked with the previous Facebook layout became redundant. After investing a...
View ArticleA Short Guide to Analytics Shortcuts
Analytics is a time-consuming program. Despite knowing what you want to see and how to get there, you are often...
View ArticleConflicting Negative Keyword Alerts
The latest innovation from Google comes in the form of a Conflicting Negative Keyword alert, available in the interface. ...
View ArticleSearch Funnels Data Coming to Adwords
Google has recently announced a new feature in Adwords – the inclusion of a Search Funnel column. This will allow...
View ArticleUpdates to Google Enhanced Campaigns
Google launched their enhanced campaigns recently but received a fairly poor reception from a lot of PPC industry experts. It...
View ArticleTop Ten Conversion Rate Optimisation Blogs
Conversion rate optimisation isn’t just a subject that you could pick up a book on and become an expert. There...
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